0
SPEECHES OF OUTSTANDING SPECIALISTS IN THE FIELD OF DATA ANALYTICS

ABOUT THE EVENT

‘Cookieless’ is the word of the year in the media sector.

The upcoming changes in the scope of possibilities to track users’ activity on the Internet will have a far-reaching impact on the performance of advertising measures. The limitations in the scope of third-party cookie use constitute not only a threat to the effectiveness of advertising investments in digital media. It is also an opportunity to develop new solutions for reaching consumers which are in some cases more effective than the models applied currently.

ABOUT THE EVENT

0
SPEECHES OF OUTSTANDING SPECIALISTS IN THE FIELD OF DATA ANALYTICS

‘Cookieless’ is the word of the year in the media sector.

The upcoming changes in the scope of possibilities to track users’ activity on the Internet will have a far-reaching impact on the performance of advertising measures. The limitations in the scope of third-party cookie use constitute not only a threat to the effectiveness of advertising investments in digital media. It is also an opportunity to develop new solutions for reaching consumers which are in some cases more effective than the models applied currently.

0
THEMATIC BLOCKS, INCLUDING THE EXCLUSIVE CLOSE PART

The ‘LESS COOKIE, BETTER DATA’ conference is a unique chance to gain valuable knowledge on what threats, but also opportunities result from the upcoming changes in the scope of privacy and third-party cookies.

  • We guarantee the highest substantive level, which will be ensured by experts from GroupM from Poland and abroad.
  • We will give the floor to representatives of both internet advertising giants (Google, Facebook) as well as authors of interesting regional solutions which can be applied in the cookieless reality.
  • Our speakers will talk about numerous possibilities of using the available data sources other than third-party cookies.
0 +
VIEWERS FROM THE MARKETING SECTOR, INCLUDING 300+ CLIENTS OF GROUPM

What will you learn / find out during the conference?

  • What impact will the limitations in the use of third-party cookies have on the digital advertising models applied currently?
  • What actions should be taken to properly prepare the ecosystem of digital media for functioning in the cookieless reality?
  • What manners of reaching consumers with precision constitute the alternative to targeting based on third-party cookies?
  • What is the point of view of Google and Facebook on the increase in the role of privacy in the use of digital media?
  • How do you measure the effectiveness of digital activities if it is impossible to use measurement systems based on third-party cookies?

AGENDA OF THE EVENT

1. Introduction

Leader:
Adrian Roman, MarTech Project Manager, MediaCom Poland

Time:
10:00-10:05

2. Cookieless revolution: the impact on digital landscape

Leader:
Carlos Casal, Director Europe, Middle East & Africa, GroupM

Time:
10:05-10:35

3. Preparing for cookieless: step by step guide

Leader:
Adrian Roman, MarTech Project Manager, MediaCom Poland

Time:
10:35-10:55

4. Coffee Break

Leader:

Time:
10:55-11:05

5. Privacy sandbox: Google perspective on cookieless

Leader:
Sabrina Bouguessa, Ads Privacy Lead FR/IT/ES, Google

Time:
11:05-11:25

6. The Evolution of Ads Measurement in a Privacy First World

Leader:
Igor Skokan, Marketing Science Director, Facebook London

Time:
11:25-11:45

7. Coffee Break

Leader:

Time:
11:45-11:55

8. Digital Marketing Attribution in a post-tracking world

Leader:
Raphael Pivert, Business Media Science Director, GroupM France

Time:
11:55-12:15

9. Federated analytics: new solution to enrich data and build benchmarks in the cookieless era

Leader:
Jan Zajac, Ph. D., CEO SoTrender, John Bailey, Ph. D., Head of Product, SoTrender

Time:
12:15-12:35

10. Computer vision: analytics for creatives effectiveness

Leader:
Dawid Wiśniewski, Research Director – Business Science, MediaCom Poland, Stanisław Grabowski, Strategy Director, MediaCom Poland

Time:
12:35-12:55

11. How a 3rd party cookie apocalypse is killing ads targeting and why will we survive anyway?

Leader:
Tomasz Chłodecki, CEO, Justtag

Time:
12:55-13:15

12. Lunch Break

Leader:

Time:
13:15-14:00

13. Data-driven campaigns in post (3rd party) cookie reality. Overview of alternative IDs activation in key digital channels.

Leader:
Anna Rama, Audience & Data Strategy Head, Mindshare Poland,
Marta Błaszkiewicz, SEM Strategist, GroupM Poland,
Anna Chehab, SEM&Social Strategist, Mindshare Poland,
Tomasz Szulkowski, [m]spark Chief Operation Officer, Poland,
Agata Pospiszył, Xaxis Director, GroupM Poland,
Dominik Wójcik, Head of AI & Machine Learning Solutions, GroupM Poland

Time:
14:00-14:40

14. Drive digital effectiveness through 5 data and tech hacks

Leader:
Łukasz Pytlewski, Market Lead Data and Tech, GroupM Poland
Michał Bogusław, Head of Digital Technology, GroupM Poland

Time:
14:40-15:00

15. Leverage 1st party data: overview of case studies

Leader:
Szymon Lipiński, Szymon Lipiński, Data & Strategy Director, Wavemaker Poland

Time:
15:00-15:20

AGENDA OF THE EVENT

Part I: Cookieless status for today (OPEN)

1
Introduction
Adrian Roman, MarTech Project Manager, MediaCom Poland
10:00-10:05
2
Cookieless revolution: the impact on digital landscape

Carlos Casal, Director Europe, Middle East & Africa, GroupM
Silvia Sparry, Global COO, Xaxis

10:05-10:35
3
Preparing for cookieless: step by step guide
Adrian Roman, MarTech Project Manager, MediaCom Poland
10:35-10:55
4
Coffee Break
10:55-11:05

Part II: Walled garden – they approach and answer to cookieless (OPEN)

5
Privacy sandbox: Google perspective on cookieless

Sabrina Bouguessa, Ads Privacy Lead FR/IT/ES, Google

11:05-11:25
6
The Evolution of Ads Measurement in a Privacy First World
Igor Skokan, Marketing Science Director, Facebook London
11:25-11:45
7
Coffee Break
11:45-11:55

Part III: Innovations and new solutions for cookieless world (OPEN)

8
Digital Marketing Attribution in a post-tracking world
Raphael Pivert, Business Media Science Director, GroupM France
11:55-12:15
9
Federated analytics: new solution to enrich data and build benchmarks in the cookieless era

Jan Zając, Ph. D., CEO Sotrender,
John Bailey, Ph. D., Head of Product, SoTtrender

12:15-12:35
10
Computer vision: analytics for creatives effectiveness
Dawid Wiśniewski, Research Director – Business Science, MediaCom Poland, Stanisław Grabowski, Strategy Director, MediaCom Poland
12:35-12:55
11
How a 3rd party cookie apocalypse is killing ads targeting and why will we survive anyway?
Tomasz Chłodecki, CEO, Justtag
12:55-13:15
12
Lunch Break
13:15-14:00

Part IV: Data-driven marketing in practice (EXLUSIVE SESSION FOR GROUPM CLIENTS)

13
Data-driven campaigns in post (3rd party) cookie reality. Overview of alternative IDs activation in key digital channels.

Anna Rama, Audience & Data Strategy Head, Mindshare Poland, Marta Błaszkiewicz, SEM Strategist, GroupM Poland, Anna Chehab, SEM&Social Strategist, Mindshare Poland, Tomasz Szulkowski, [m]spark Chief Operation Officer, Poland, Agata Pospiszył, Xaxis Director, GroupM Poland, Dominik Wójcik, Head of AI & Machine Learning Solutions, GroupM Poland

14:00-14:40
14
Drive digital effectiveness through 5 data and tech hacks
Łukasz Pytlewski, Market Lead Data and Tech, GroupM Poland
Michał Bogusław, Head of Digital Technology, GroupM Poland

14:40-15:00

15
Leverage 1st party data: overview of case studies

Szymon Lipiński, Data & Strategy Director, Wavemaker Poland

15:00-15:20

WHAT IS NEXTM?

0
MARKETS
0 +
SPEAKERS
1 M+
PARTICIPANTS

The largest cyclical marketing & technological event in Europe

Organised by GroupM,
Mediacom, Mindshare and
Wavemaker.
In the formula which revolutionises
the current way of thinking about
marketing and communication.
Addressing key challenges and
trends in the sector
The largest cyclical marketing & technological event in Europe
Organised by GroupM, Mediacom, Mindshare and Wavemaker.
In the formula which revolutionises the current way of thinking about marketing and communication.
Addressing key challenges and trends in the sector

SPEAKERS

carslo casal

Carlos Casal, Director Europe, Middle East & Africa GroupM

Silvia Sparry

Silvia Sparry
Global COO
Xaxxis

Adrian Roman

Adrian Roman MarTech Project Manager
MediaCom Poland

Igor Skokan

Igor Skokan Marketing Science Director
Facebook London

Raphael Pivert

Raphael Pivert, Business Media Science Director, GroupM France

Jan Zajac

Jan Zajac,
Ph. D., CEO
SoTrender

John Bailey

John Bailey,
Ph. D.
SoTrender

Dawid Wiśniewski

Dawid Wiśniewski Research Director MediaCom Poland

Stanisław Grabowski

Stanisław Grabowski Strategy Director MediaCom Poland

Tomasz Chłodecki

Tomasz Chłodecki
CEO
Justtag Group

Anna Rama

Anna Rama Audience & Data Strategy Head Mindshare Poland

Anna Chehab

Anna Chehab SEM&Social Strategist Mindshare Poland

Marta Błaszkiewicz

Marta Błaszkiewicz
SEM Strategist
GroupM Poland

Tomasz Szulkowski

Tomasz Szulkowski [m]spark Chief Operation Officer GroupM Poland

Agata Pospiszył

Agata Pospiszył
Xaxis Director
GroupM Poland

Dominik Wójcik

Dominik Wójcik Head of AI & Machine Learning Solutions GroupM Poland

Łukasz Pytlewski

Łukasz Pytlewski Market Lead Data and Tech GroupM Poland

Michał Bogusław

Michał Bogusław Head of Digital Technology
GroupM Poland

Szymon Lipiński

Szymon Lipiński Data & Strategy Director Wavemaker Poland

ORGANISERS

groupM
mediacom
mindshare
Wavemaker

CONTENT PARTNER

dimaq

MEDIA PARTNERS

press
nowy marketing
mamstartup
media marketing
marketing przy kawie

SPONSORS

tiktok
ringer axel springer
blix
httpool
teads

PREVIOUS EVENT: NEXTM

0
PARTICIPANTS
0 /5
EVENT RATING